Hi, I'm Oxana Antonova
I help wellness entrepreneurs and service-based businesses clarify their positioning to stand out in crowded markets, attract the right clients, and grow confidently.
Sometimes you need an outside eye to see what's missing.
Take my client Lara, for example.
She's a nutritionist and health coach who helps women regain their confidence and balance their hormones. Her content was great, and her program was solid. But sales?
After working together, we realized the real issue: her audience didn't just want "hormonal balance" — they wanted to lose weight. That was the real problem they were ready to pay for.
We repositioned her offer, adjusted her messaging, and within weeks, she started signing her dream clients.
That's the power of positioning.
Hi, I'm Oxana Antonova
I help wellness entrepreneurs and service-based businesses clarify their positioning to stand out in crowded markets, attract the right clients, and grow confidently.
Sometimes you need an outside eye to see what's missing.
Take my client Lara, for example.
She's a nutritionist and health coach who helps women regain their confidence and balance their hormones. Her content was great, and her program was solid. But sales?
After working together, we realized the real issue: her audience didn't just want "hormonal balance" — they wanted to lose weight. That was the real problem they were ready to pay for.
We repositioned her offer, adjusted her messaging, and within weeks, she started signing her dream clients.
That's the power of positioning.
MY STORY
Before diving into marketing, positioning strategies and AI, I was running small businesses — from a dance boutique to an online education platform — trying to figure out how to bring in clients.
Back then, I was doing all the "right" things everyone said would work… and still wondering why nothing did.
Trust me, I've been through all the classic moves: spent money on ads, hired "experts" who didn't really get my business, tried to do everything myself.
I remember sitting at my desk one night after launching our online Waltz dance course — it was beautifully filmed, full of value, and we knew our students loved it. But online sales?
To make it worse, our marketing expert put Argentine Tango dancers in our ad. (Beautiful, yes. Relevant? Not at all)
That's when it hit me — I need to learn marketing myself.
What started as frustration turned into a deep love for marketing.
I discovered that great marketing isn't about being louder or flashier—it's about understanding. Understanding your people, their struggles, their desires, and positioning your business so it feels like the obvious choice.
That simple shift changed everything for our business. And eventually, it became the foundation of what I do today.
What I Believe
-Positioning is the foundation of effective marketing
-Marketing isn't about doing everything. It's about doing the right things with clarity and intention.
-AI is your secret weapon — a time-saving, creativity-boosting partner that helps you stay consistent and visible without the overwhelm.
-Authenticity isn't a buzzword — it's your biggest advantage. People buy from people, even if you sell business-to-business.
If it resonates with you, let me help you find your business's unique positioning and use smart, human-centred strategies (with a little help from AI) to attract the clients you're meant to serve.
BOOK A CALL
BOOK A CALL
Working with Oxana completely transformed my business. She helped me get crystal clear on who my ideal client actually is — not just in theory, but in a way that made it so much easier to create content and offers that truly speak to them. On top of that, she guided me in repositioning my offer, which immediately boosted my conversion rate. I was finally attracting the right people and closing more sales with less effort.
Lara, Holistic Nutritionist & Life Coach
When I started working with Oxana, I was quite lost as to how to approach the marketing aspect of my business. I had talked to several agencies over the years and wasn’t comfortable investing in their “plans”, but I felt that Oxana was sincere, honest, intelligent and competent, and I was not disappointed. I had been doing my own thing by trial and error and was getting merely mediocre results. Oxana was able to help me define my ideal client, create an “offer” and a “signature” and implement a plan with a tangible and measurable result
Carla, founder of Inner Light Healing
& Spiritual Guide
Working with Oxana boosted my conversions and gave me total clarity. I’m finally attracting the right clients—with less effort
Lara, Holistic Nutritionist and Life Coach
I was lost in trial-and-error marketing. Oxana helped me define my ideal client, clarify my offer, and create a plan that brought real results