Most professional photographers will not be skilled marketers, therefore when they develop a website just to find that it will not perform as well as expected, with just a few haphazard visitors stopping by each day, it comes as a surprise to them.
Actually, one photographer referred to his website as a virtual ghost town, with maybe 10 or 20 visitors per week. This type of low amount of website traffic is clearly inadequate to build a wholesome amount of quality leads, given that many people remain on the website for just a couple of seconds, after looking at only one page or rebound away.
Unless they understand the real cause of the issue, many photographers run the danger of attributing an absence of traffic on a variety of variables that are unrelated, for example the design of the website. Since individuals are oblivious of exactly what the website resembles before they land onto it, clearly, the look and feel of the website does not have any impact on traffic amounts.
The actual cause of the trouble is more prone to be the lack of an ordered SEO strategy.
Lousy SEO = Low Traffic
Although most photographers have learned of seo for photographers at one time or another, and they might even have attempted several things they have read around with varying levels of succeeding, care has to be taken to sort out the great advice from the poor.
For instance, one important misconception is the notion that SEO is about key words and adding as many of these as possible to our website pages. We want over the simple approach of scattering our content with them if we are to achieve success at it, although key words would be the fundamental unit of seo for photographers.